Terror Phone: The Phone That Is Frightening

Product: Motorola Droid smartphone Summary: Black Myriad font descends onto a white, reflective surface. It's an iPhone/iPod ad! But wait--the text is saying "iDon't have a real keyboard." That's not positive at all! Why, this is a parody of iPhone ads, listing the qualities they lack, which presumably another smartphone has. Taking pictures in the dark...that's an odd choice. Simultaneous apps, though, thaAAAAAAAAA Super closeups, quick jagged digital cuts, a soundtrack like an old modem--these should all be familiar to the modern horror aficionado. You feel a sense of unease. The jagged moving pieces resolve into a logo: Droid. If you look closely, you can see along the bottom that "Droid is a trademark of Lucasfilm Ltd. and its related companies." The picture comes slowly to a stop and holds still and quiest for a moment, before shattering, screeching, and rushing towards the camera: the final scare. Themes: horror, halloween or something? See Also: The Ring, people's dumb scare videos that they post on youtube now so I find them when I am only searching for a movie of a sleepy dog falling over Earlier I said that ads try to create positive associations with their products. Often I will say a thing like this, and then come later to contradict myself directly. That's how it is, saying things. To refine my argument, perhaps it is best to say that ads simply want to create associations, and worry about positive and negative later. And what is more memorable than fear? If you require amusement, you may visit the droid website, which replays this ad but follows with more traditional gushing copy. "Don't you wish you had a robot sidekick that moved at light speed, could get you out of any problem, and lived in your pocket?" I infer that, after making some sort of Faustian bargain, I will receive this daemon, but that the wondrous power it lends me will come at a terrible cost and I will be forced to watch my loved ones die around me. Still, simultaneous apps, eh?